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Paul Luna

Associate Director of Marketing, AbbVie

I’m an Associate Director of Marketing at AbbVie, where I support multiple brand teams across a range of therapeutic areas, bringing expertise in marketing, strategy, and innovation. My work focuses on brand and product marketing, new product commercialization, and leading cross-functional teams to drive growth. I have experience across the full innovation lifecycle—from idea generation through launch and in-market growth—and have served as a Commercial Business Lead for both MedTech and Biotech startups emerging from university research. I’ve helped guide startups through accelerator programs like Nucleate and NSF I-Corps, and I bring a cross-industry background spanning biopharma, consumer products, and engineering. I enjoy helping founders translate technical innovation into successful, market-ready products.
    

  

QUESTIONS I CAN ANSWER

  • How do I take a product from idea to successful commercialization?
  • How do I align marketing, product, and strategy to drive growth?
  • How do I evaluate and refine my go-to-market approach?

Questions:

What should I consider in developing a marketing strategy for my product?

What is the difference between marketing, sales and business development and how do I integrate them?

How do I evaluate marketing and promotional materials and provide feedback to creative agencies?