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Patrick Donohue

President, Donohue Ventures, Inc.

Pat is a versatile business leader with 25+ years’ experience in operations management, strategy consulting, sales leadership, and product innovation across a spectrum of startups, mid-market, and Fortune 500 companies. He is passionate about collaborating with entrepreneurs and business leaders to solve business challenges and unlock potential. Since 2018, Pat has been teaching a highly rated class at mHUB called "Mastering Your Market" which explains how to use qualitative and quantitative research techniques to better understand customers and drive strategic decision making.

Questions:

What is so important about deeply understanding my customers, my competitiors, and the market I want to sell into?
What are the prioritized features of my product and the relative value of each in the eyes of my customer types?
How should I frame up my customer and market research initiatives, and what should I expect to get out of this research?