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Ethelbert Williams

Head of eCommerce, US Customer Development Johnson & Johnson Consumer Health

I’m a commercial leader with over 20 years of experience across consumer and B2B businesses, currently leading eCommerce and customer development initiatives. I’ve held leadership roles at companies including Johnson & Johnson, Kimberly-Clark, Procter & Gamble, L’Oréal, and Unilever, driving go-to-market strategy and channel expansion. I specialize in integrated marketing, eCommerce strategy, and sales channel development, helping businesses build strong brands and scale across direct-to-consumer and marketplace platforms. I’m also an investor, advisor, and educator passionate about supporting founders as they grow.

  

QUESTIONS I CAN ANSWER

  • Do I have a differentiated and winning brand strategy?
  • Which sales channels best support my go-to-market strategy?
  • How do I succeed in direct-to-consumer and marketplace eCommerce?

Questions:

As you look to commercialize your business, do you have a differentiated and winning brand strategy?

Which sales channels can best support your go-to-market strategy?

Is your go-to-market strategy set up for success if selling through direct-to-consumer e-commerce or at online marketplaces?