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Ethelbert Williams

Head of eCommerce, US Customer Development Johnson & Johnson Consumer Health

Ethelbert Williams has more than 20 years of global commercial leadership experience in consumer and B2B sectors.  He is currently Director of Ecommerce at The Boston Beer Company.  Ethelbert previously drove go-to-market and channel expansion for the personal and facial cleansing category at Kimberly-Clark Corporation.  He has held leadership roles at Procter & Gamble, L’Oreal and Unilever. Ethelbert is also an active investor and advisor to exceptional entrepreneurs.  He holds a Bachelor of Science from the Medill School of Journalism at Northwestern University where he also severs as an Adjunct Professor leading collaborative learning for digital marketing, media and innovation curriculum.

Ethelbert's 3 main areas of focus are:

  1. B2B integrated marketing & sales strategy
  2. eCommerce channel development: direct to consumer & marketplaces
  3. Integrated Marketing, PR, and Communications


As you look to commercialize your business, do you have a differentiated and winning brand strategy?

Which sales channels can best support your go-to-market strategy?

Is your go-to-market strategy set up for success if selling through direct-to-consumer e-commerce or at online marketplaces?