Upcoming Events, Courses, and Talks

Many organizations believe they are optimizing for growth—but in reality, they are optimizing for the wrong things. When teams focus only on bottom-line results, they often miss the real driver of sustainable success: value.

The Value Formula – Building What Actually Drives Growth challenges conventional thinking by shifting the focus from outputs and metrics to what stakeholders truly want and are willing to pay for. This workshop introduces a new lens for understanding value—not just as a concept, but as a strategic tool for decision-making, positioning, and long-term growth.

Participants will explore how value is defined, how it is perceived, and why perception often matters as much as reality. The session highlights how organizations can influence that perception intentionally, uncover hidden sources of value, and identify opportunities that others overlook.

At the core of the workshop is The Value Formula framework, which focuses on five key components of value creation: Vision, Alignment, Leverage, Uniqueness, and Execution. Through this framework, founders and teams learn how to clarify what truly differentiates them, align teams around meaningful priorities, and make more intentional strategic decisions.

The workshop also introduces a critical mindset shift—from focusing on “what’s in it for me” to “what’s in it for others.” Participants will learn why this shift not only strengthens relationships with customers and stakeholders but ultimately leads to stronger business outcomes and more sustainable growth.

Who Should Attend

• Startup founders and co-founders
• Early-stage teams refining product-market fit
• Entrepreneurs seeking stronger positioning and differentiation
• Leaders looking to align teams around strategy and priorities
• Anyone responsible for growth, customer value, or business strategy

About the Organization

The Value Formula provides founders with the tools and clarity to build intentionally. Grounded in five core components—Vision, Alignment, Leverage, Uniqueness, and Execution—the framework helps startups define what truly differentiates them, align teams around what matters most, and make focused strategic decisions.

Developed by Ken Wendle, co-founder of itSMF USA and a 30-year IT service management veteran, The Value Formula is delivered through team-based training and Active Accountability™ coaching, helping organizations build sustainable, enduring businesses.