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Everyone tells stories, but not everyone knows how to captivate their audience while doing it. Your hardtech startup's success depends on winning over buyers, investors, partners, and team members—and the fastest way to do that is through compelling storytelling that pulls them into a better future with your solution.
This interactive 90-minute workshop goes beyond pitch perfection to focus on audience engagement and emotional connection. You'll learn to transform your value proposition into captivating narratives that showcase your business value while adapting your story for different situations and stakeholders.
What You'll Experience:
Part 1: Story Fundamentals (30 minutes) Master the basics of converting technical elements into engaging narratives. Using guided prompts and keywords, you'll craft a foundational one-minute story that captures what your startup is trying to achieve. Learn the essential elements that make stories memorable and actionable.
Part 2: Adaptive Storytelling Practice (60 minutes) Put your skills to the test in our interactive storytelling rounds inspired by improvisational techniques. You'll practice adapting your core story for various real-world scenarios including network events, investor pitches, strategic partner meetings, sales calls, and team hiring situations. Each round will be evaluated for effectiveness, with prizes for standout performances.
This isn't about perfecting your pitch deck—it's about mastering the art of human connection. You'll leave with practical experience adapting your story to different contexts and the confidence to make any audience lean in and want to hear more.
Come prepared with: Your current value propositions and business identity story.
Walk away with: Tips, techniques, and hands-on experience telling your story in ways that convert across different situations and audiences.
About the Instructor
Rachel Kaberon brings extensive experience in helping entrepreneurs and business leaders craft compelling narratives that drive results. With a background in business communication and storytelling methodology, Rachel specializes in transforming complex technical concepts into engaging stories that resonate with diverse audiences.
Rachel's approach combines traditional storytelling elements with modern business communication strategies, helping hardtech entrepreneurs move beyond feature-focused presentations to create emotional connections with their stakeholders. Her interactive workshop format ensures participants not only learn the theory but gain practical experience adapting their stories for real-world scenarios.
Rachel has worked with numerous startups and established companies, helping them refine their messaging for investor pitches, customer presentations, and team communications. Her methodology emphasizes empathy-driven storytelling that builds curiosity and drives action, making her workshops both educational and immediately applicable to participants' business growth efforts.
Venue
Classroom
Location
mHUB 1623 W Fulton St 1623 W Fulton St, Chicago, IL 60612, US Get Directions
Date and Time
08/13/25 @ 1:30 PM
08/13/25 @ 1:30 PM
Tags
Business Viability
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