Upcoming Events, Courses, and Talks

Equity splits are one of the most critical and commonly mishandled decisions in startup formation. Most founders make costly mistakes when dividing ownership, but there's a proven method to ensure your split is perfectly fair and adaptable as your company evolves.

Join Mike Moyer, author of "The Slicing Pie Handbook" and "Will Work for Pie," for an seminar on using dynamic equity split formulas to create fair equity distributions among co-founders, partners, employees, and advisors. This session is particularly valuable for bootstrapped startups looking to compensate key contributors with equity rather than cash.

This workshop addresses common equity challenges that plague early-stage companies: What happens when a co-founder leaves? How do you fairly compensate advisors? What about employees who join at different stages? Mike's formula provides clear, mathematical answers to these complex questions.

Who Should Attend:

• Founders starting bootstrapped businesses with co-founders
• Entrepreneurs planning to bring on partners, employees, or advisors
• Startups considering equity-based compensation instead of cash payments
• Anyone who has made equity mistakes and needs to restructure fairly
• Business advisors and lawyers working with early-stage companies

Don't offer anyone equity without learning this formula first—the decisions you make today will impact your company for years to come.

About the Instructor

Mike Moyer is the author of eight books providing structured advice for entrepreneurs, including the widely acclaimed "Slicing Pie Handbook" and "Will Work for Pie." He specializes in helping people solve specific startup problems, from equity splits to sales presentations, mostly writing and speaking about business and entrepreneurship.

Beyond writing and speaking, Mike is the founder of Fair and Square Ventures, LLC, where he invests in early-stage ventures and provides consulting focused on management and revenue generation. His entrepreneurial experience spans multiple ventures including Bananagraphics (product development and merchandising), Moondog (outdoor clothing manufacturing), Vicarious Communication Inc. (medical industry marketing technology), and Cappex.com (college matching platform).

Mike has held senior-level marketing positions with companies across diverse industries, from vacuum cleaners to financial data services to luxury wine. He teaches entrepreneurship at the University of Chicago Booth School of Business and Northwestern University. Mike holds an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago.