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This workshop provides an in-depth overview of the prototyping journey through a real-world case study that illustrates the iterative process of product development. Using the "CanChill" product as a comprehensive example, Bill Fienup, Co-Founder & VP of Innovation Services, will guide participants through the practical realities of bringing a physical product to market.

This case study offers valuable insights into the challenges and decisions that define successful product development. This session goes beyond theoretical frameworks to show how concepts evolve through market testing, user profiling, and iterative design improvements. Participants will gain understanding of how customer feedback shapes product development and how to navigate the complex journey from initial idea to viable product.

Who Should Attend:

• Entrepreneurs developing physical products
• Product managers seeking real-world development insights
• Designers and engineers interested in user-centered development approaches
• Startups navigating the transition from concept to market-ready product
• Anyone wanting to understand practical product development methodologies through concrete examples

About the Instructor

Bill Fienup is the Co-Founder & VP of Innovation Services at mHUB, bringing extensive experience in guiding products through the complete development lifecycle from concept to market launch. His expertise spans market validation, user research, iterative design, and strategic product planning, with hands-on experience across diverse product categories and industries.