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Product and Strategy 103 - The HOW

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mHUB Product & Strategy Workshop: THE HOW

Cap off your journey through the mHUB Product & Strategy Workshop Series with our final installment: “THE HOW: Building for the Customer.” This session is all about bringing your product to life, focusing on the people you’re building for and the standards that define success.

Workshop Overview:

  • Personas Defined: Dive into the details of your ideal customer profiles. We’ll help you flesh out personas with age, gender, income, and empathy details to ensure your solution is perfectly tailored.
  • Acceptance Criteria: Learn to set clear, actionable standards for your product development. We’ll introduce the concept of Acceptance Criteria (AC) and how it translates business assumptions into functional requirements.
  • Product Requirements Documentation (PRD): Transition from AC to the specifics of your product. Whether it’s design, materials, or technology, we’ll guide you through drafting a PRD that aligns with your business strategy.

Pre-Workshop Preparation (required worksheet to be sent upon registration):

  • Refine Your Problem Statement: Update your summary of the problem you are solving in 2-3 sentences.
  • Develop Your Personas: Create detailed profiles for at least two personas for whom you are solving a problem.
  • Assumptions and Hypotheses: Review and bring your latest business and product assumptions, ready to transform them into testable hypotheses.
  • Draft Acceptance Criteria: List everything that must be true about your first build, focusing on functionality rather than technical execution.

Example Case Study:

  • We’ll examine a startup creating a new device for fitness enthusiasts, analyzing their personas, acceptance criteria, and how they’ve documented their product requirements.

Recommended Resources (links to be sent upon registration):

  • “Who is the Why” deck for empathy reminders
  • MHUB documents on Personas and PRD

Join us for this hands-on workshop and master ‘THE HOW’ behind creating products that resonate with your customers and meet the highest standards of excellence.

Venue

mHUB 1623 W Fulton St

Location

mHUB 1623 W Fulton St 1623 W Fulton St, Chicago, IL 60612, US Get Directions

Date and Time

08/28/24 @ 1:30 PM

08/28/24 @ 1:30 PM

Tags

Curriculum, Discovery, Workshop

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Resources Tailored to Your Unique Startup Roadmap

All classes and events are available to the public. Curriculum courses are tied to a specific track and stage of development, making connections to tools in the mHUB ecosystem to ensure members are maximizing the right resources at the right time.

To unlock auxiliary resources and pair learnings with hands-on guidance and tools, explore membership or Catalyze programs.

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