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Product and Strategy 101 - The Why

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Welcome to the MHUB Product & Strategy Workshop: THE WHY

Join us for an engaging and insightful journey into the heart of product development and strategy with our first workshop, “THE WHY: The Customer, The Problem, And Leading With Empathy.” This interactive session is designed to delve deep into the core issues that drive innovation and provide you with the tools to focus your vision and lead with purpose.

Workshop Overview:

  • Identify the Problem: Understand the specific challenges faced by your customers. Learn to articulate the problem without delving into the solution, ensuring that your startup remains customer-focused and empathetic.
  • Craft Your Solution: Explore user-centric solutions and their impact on broader issues. Whether addressing climate change or a niche market need, discover how to align your solution with your business model.
  • Manage Risks through Assumptions: Discover the power of assumptions in shaping your business strategy. Learn to differentiate between assumptions and testable hypotheses to manage risks effectively.
  • Test Your Hypotheses: Engage in practical exercises to test your hypotheses about customer behavior and preferences. Validate your business model through real-world feedback.

Pre-Workshop Preparation:

  • A Living Document: Complete the pre-workshop worksheet, which will serve as a dynamic reference throughout the workshop.
  • Assumptions and Hypotheses: Prepare a list of assumptions and corresponding testable hypotheses about your customers. Be ready to identify your riskiest assumption for group discussion.

Example Case Study:

  • We’ll examine a hypothetical app designed for moms to find and manage playdates, focusing on assumptions and hypotheses relevant to launching in Chicago for moms with toddlers.

Join us and take the first step towards mastering the art of product and strategy by understanding ‘The Why’ behind every successful venture.


mHUB 1623 W Fulton St


mHUB 1623 W Fulton St 1623 W Fulton St, Chicago, IL 60612, US Get Directions

Date and Time

08/14/24 @ 1:30 PM

08/14/24 @ 1:30 PM


Curriculum, Discovery, Workshop

mHUB holds Women in Manufacturing event in Chicago on December 6th, 2023. On stage is LanzaTech Chief Science Officer, Dr. Zara Summers

Women in Manufacturing

mHUB hosts an annual Women in Manufacturing & Engineering Day event, which is an in-person event that convenes hundreds of change-makers from across the region. At this event, startups, entrepreneurs, and industry come together to celebrate women in hardtech industries. The event features networking opportunities, insights from industry experts, and an interactive activity to close out the program.

Early Bird Registration - Wednesday, October 2

mHUB Accelerator Demo Days

mHUB hosts Demo Day & Product Showcase events that welcomes industry partners, investors, and community collaborators to come meet with startups in the mHUB Accelerator who are developing hardtech focused for the medtech, climate & energy tech, and smart and sustainable manufacturing sectors. 

2024 Climate & EnergyTech Demo Day Recap


Annual mHUB HardTech Summit

The annual HardTech Summit & Product Showcase opens mHUB's doors to the public to show how mHUB is leveraging its hardtech innovation programs to be a national leader in advanced manufacturing, medical technology, and climate and energy solutions - all while building the most equitable, diverse, and inclusive entrepreneurial ecosystem.

Stay Tuned: March 2025


Annual Fourth Revolution Awards

The Fourth Revolution Awards taking place on March 13th, 2024, celebrates regional manufacturing and hardtech entrepreneurs for their leadership and innovation as the industry stands on the brink of a new technological revolution.

Stay Tuned: March 2025


Resources Tailored to Your Unique Startup Roadmap

All classes and events are available to the public. Curriculum courses are tied to a specific track and stage of development, making connections to tools in the mHUB ecosystem to ensure members are maximizing the right resources at the right time.

To unlock auxiliary resources and pair learnings with hands-on guidance and tools, explore membership or Catalyze programs.

Explore Membership