Upcoming Events, Courses, and Talks

The journey from product concept to market success begins with thorough validation—and pricing is one of the most critical decisions founders make. This hands-on workshop helps founders and entrepreneurs validate product ideas and determine the right price point using the Van Westendorp Price Sensitivity Meter, a proven methodology for assessing price viability.

Participants will explore multiple concept testing methods, including customer feedback, focus groups, and prototype testing, to ensure their product aligns with real market demand. The session dives deep into the Van Westendorp Pricing Model, guiding attendees through how to evaluate customer perceptions of value and identify acceptable, optimal, and premium pricing ranges.

By combining concept validation with price sensitivity analysis, founders move beyond guesswork. Attendees will learn how to balance customer affordability with sustainable profitability, strengthening product-market fit and pricing confidence before launch or scale.

Designed to be practical and interactive, this workshop equips participants with tools and frameworks they can apply immediately to real products, helping them make informed pricing decisions grounded in customer insight rather than assumptions.

Who Should Attend

• Startup founders and co-founders

• Entrepreneurs validating new product ideas

• Product managers and product leads

• Teams preparing for launch or early commercialization

• Founders struggling to price products with confidence