Upcoming Events, Courses, and Talks

The journey from product concept to market success begins with thorough validation. In "Pricing for Success,” this hands-on workshop helps founders and entrepreneurs validate their product ideas and find the right price point using the Van Westendorp Price Sensitivity Meter, a proven methodology for assessing price viability. 

You’ll explore different concept testing methods, including customer feedback, focus groups, and prototype testing, to ensure your product meets market demands. The workshop will dive deep into the Van Westendorp Pricing Model, guiding you through how to use this powerful tool to identify optimal price points based on customer perception of value. By combining concept validation with price sensitivity analysis, you’ll leave with a strong product-market fit and a pricing strategy that balances customer affordability with profitability. 

This is a hands-on lab to accompany the quarterly Discovery Series lecture “Discovery 103: The How.” While it is recommended that you attend the lecture first, it is not required.