Upcoming Events, Courses, and Talks

B2B sales isn't about perfect pitches; it's about reducing risk, building trust, and making it easy for buyers to say yes. In this practical mindHUB Session, you'll learn the real strategies founders can use to win deals, from overcoming buyer fears to running meaningful discovery, co-creating action plans, and turning today's no into tomorrow's yes.

 

Led by Liz Schmittgens, founder and CEO of Legacy Biomass, this member-led workshop shares battle-tested strategies from the front lines of B2B sales. The session focuses on the psychological and practical barriers that prevent B2B buyers from moving forward, even when your solution clearly solves their problem.

 

You'll discover how to identify and address the hidden risks that keep prospects stuck in the status quo, build trust through transparency and expertise rather than aggressive selling, and structure deals that make it easy for risk-averse organizations to take the first step. The workshop covers practical techniques including effective discovery questions that uncover real pain points, collaborative selling approaches that make buyers feel like partners, handling objections by addressing underlying fears, and creating implementation plans that reduce perceived risk.

 

This session is particularly valuable for technical founders who need to sell to enterprise customers but struggle with traditional sales approaches. You'll learn how to leverage your technical expertise as a trust-building asset rather than overwhelming prospects with features and specifications.

 

About the Instructor

Liz Schmittgens is the founder and CEO of Legacy Biomass, a community-driven sustainability initative transforming organic waste into clean energy and fresh local produce. She has over 15 years of experience in the healthcare, well-being, and technology industries, dedicated to promoting holistic well-being and personalized consumer solutions. 

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