Upcoming Events, Courses, and Talks

In a competitive economic market, understanding your user’s needs and pain points is critical to building a product that stands out. "Survey Strategies for Founders" is an immersive, hands-on workshop designed specifically for founders and entrepreneurs who want to leverage user feedback to drive product development.

In this workshop, we’ll cover the essentials of creating effective user surveys, from identifying your research objectives and asking the right questions to choosing the right survey format and distribution method.

You'll learn best practices for avoiding bias, improving response rates, and analyzing results to extract valuable insights. The session includes real-world examples, interactive exercises, and live feedback on survey drafts, giving you practical skills you can implement immediately.

This is a hands-on lab to accompany the quarterly Product Series lecture “Product Strategy 101: The Why.” While it is recommended that you attend the lecture first, it is not required.