Upcoming Events, Courses, and Talks

Building strong user personas is crucial for aligning your product with the needs and desires of your target market. In “Customer Personas,” this hands-on workshop is designed for founders and entrepreneurs looking to elevate their product development with in-depth user understanding. You’ll learn how to transform raw data into structured, actionable personas that drive product and business decisions.

The session will guide you through the full persona creation process—from gathering user data and identifying key segments to building profiles that represent your core audience. You’ll leave with practical examples, persona templates, and actionable insights to integrate into your product strategy.

This is a hands-on lab to accompany the quarterly Product Series lecture “Product Strategy 101: The Why.” While it is recommended that you attend the lecture first, it is not required.