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Go-to-Market Basics - Building a Minimum Viable Marketing Plan

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Marketing doesn’t have to be overwhelming—or expensive—to be effective. This workshop introduces founders to the MVMP (Minimum Viable Marketing Plan), a practical framework for building marketing momentum without overextending time or budget.

 

Participants will learn the core components of an MVMP, why it matters, and how it supports business growth. The session provides guidance on building and using an MVMP to create traction, prioritize efforts, and sustain momentum even with small teams or limited resources.

 

This workshop is designed to help founders approach marketing with clarity, focus, and confidence.

 

Who Should Attend:

  • Early-stage founders

  • Small teams with limited marketing resources

  • Entrepreneurs seeking traction

  • Founders building go-to-market plans

 

About the Instructor

 

David Kelbaugh is a marketing and advertising veteran with nearly two decades of experience at leading global agencies including Leo Burnett, Ogilvy & Mather, DraftFCB, and Havas. He has helped lead iconic campaigns such as The Marlboro Man, Allstate’s Mayhem, and BP’s Helios Power.
  

About the Organization

 

Tacklebox is a performance-focused branding and marketing agency that helps companies of all sizes gain momentum. Their team of strategists, creatives, developers, and account managers has helped hundreds of companies get their brand right and accelerate into the marketplace.

Venue

Virtual via Microsoft Teams

Location

mHUB 1623 W Fulton St 1623 W Fulton St, Chicago, IL 60612, US Get Directions

Date and Time

01/29/26 @ 12:30 PM

01/29/26 @ 12:30 PM

Tags

Business Viability

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Learn more about the 2026 season of events and how to support and engage through strategic sponsorship 

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