Upcoming Events, Courses, and Talks

Search is changing fast. As AI-powered tools increasingly shape how people discover brands, products, and solutions, traditional SEO alone is no longer enough. This workshop introduces the evolving landscape of AI-driven search and the growing importance of Answer Engine Optimization (AEO).

This workshop will explore how AI-powered search impacts brand visibility and discovery, the key differences between SEO and AEO, and how to bridge traditional optimization strategies with modern, AI-informed approaches. The session provides practical frameworks for adapting content, messaging, and strategy to remain visible in this new environment.

About the Instructor

Jennifer Richter is a digital product strategist with over 15 years of experience delivering best-in-class digital experiences across media, events, marketplaces, and travel. She currently serves as VP, Digital O7O at Farm Journal, where she leads digital product growth across the organization’s owned and operated platforms. Her work aligns content, audience, data, marketing, sales, and technology to drive measurable digital outcomes.

About the Organization

Farm Journal is one of the most trusted names in agriculture, engaging audiences across the food production chain—from farmers and producers to equipment dealers, veterinarians, and agribusiness stakeholders—through its iconic media brands.