Competitive Edge - Analyzing Alternatives and Building a Strategic Roadmap
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To build a product that stands out, you need more than just a good idea—you need a strategy that considers your competition. Competitive Edge is a hands-on workshop designed to help founders and entrepreneurs conduct competitor analysis and use the insights to shape their product roadmap.
You’ll explore methods for researching competitors, identifying market gaps, and evaluating alternative solutions. The workshop will also cover how to prioritize roadmap features based on competitive differentiation and user needs. By the end of the session, you’ll have a roadmap that’s informed by market insights and aligned with your product’s unique value proposition.
This is a hands-on lab to accompany the quarterly Product Series lecture “Product Strategy 102: The What.” While it is recommended that you attend the lecture first, it is not required.
Venue
3rd Floor, Large Board Room (331)
Location
1623 W Fulton St, Chicago, IL 60612, USA Get Directions
Date and Time
02/04/25 @ 1:30 PM
02/04/25 @ 1:30 PM
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