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Artificial Intelligence is transforming business landscapes, but navigating the hype, understanding the limitations, and identifying practical applications can be overwhelming for busy entrepreneurs. This session provides a comprehensive, no-nonsense guide to AI tools and their strategic implementation in your business.

Led by Brennan Woodruff, mHUB's Director of Strategic Partnerships with extensive AI industry experience, this session cuts through the marketing noise to deliver practical insights you can use immediately. Drawing from his experience at Uber, SoftBank's Vision Fund (where he helped deploy $50B across 100+ AI companies), and founding his own AI startup GoCharlie, Brennan brings unique perspective on both the promise and pitfalls of AI implementation.

This interactive workshop combines essential AI literacy with practical business strategy, helping you understand not just what AI can do, but when and how to apply it effectively in your specific context. The session includes group discussion and Q&A, ensuring you leave with actionable insights tailored to your industry and business stage.

Who Should Attend:

• Entrepreneurs exploring AI integration opportunities
• Business leaders seeking to understand AI's strategic implications
• Product teams considering AI feature development
• Anyone wanting to separate AI hype from practical reality
• Startups looking to leverage AI for competitive advantage
• Professionals needing AI literacy for strategic decision-making

This session provides the knowledge and frameworks needed to make informed decisions about AI adoption and avoid common implementation mistakes.

About the Instructor

Brennan Woodruff serves as Director of Strategic Partnerships - Industry at mHUB, focusing on driving partnerships with corporations to accelerate mHUB's mission and innovation. He brings unique passion for Midwest innovation combined with extensive AI and technology experience from leading companies and ventures.

Prior to mHUB, Brennan worked at Uber, SoftBank's Vision Fund, and founded his own generative AI startup, GoCharlie. At SoftBank's Vision Funds, he oversaw deployment of $50 billion in capital across over 100 growth-stage AI companies, providing him with unparalleled insights into the AI ecosystem. At Uber, he was part of the product finance team that launched Bikes, Scooters, Self Driving, Self Flying, and Uber as a Platform products, and contributed to Uber's IPO that raised $8.1 billion.