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Steve Dinelli

Angel Investor, Independent

My experience is in customer acquisition for direct to consumer product companies. I previously built and sold a customer acquisition agency that managed digital marketing for MVMT, HomeChef, Brooklinen, Casper, Movado, Leesa, Hello Fresh, Roman Health, ThirdLove, EveryPlate, Factor_, JustFab, Fabletics, Savage X Fenty, ShoeDazzle, FabKids, Babbel, Oros. We were trusted to not only manage hundreds of millions of dollars in marketing spend but to achieve very strong sales performance metrics.

I'm interested in mentoring at MHub because when I was first starting my company, I attended hundreds of office hour sessions and I believe they were one of the most impactful pieces to building a succesful company.

Questions:

How can I sell directly to consumers?

Where should I start advertising my business?

How do I figure out sustainable unit economics for my business?