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Henry Alder

Managing Director, Access to Care Partners LLC

Henry Alder is an experienced medical technology professional working primarily with start-up and established medical device, diagnostic and therapeutic companies. His background includes more than 20 years' experience solving medical technology company issues related to US and OUS health economics, market access, pricing, and reimbursement. His experience includes developing & executing market access strategies, as well as identifying the clinical and economic evidence medical technology companies need to bring to health insurance payers to obtain coverage, reimbursement and appropriate payment for their new products.

The medical technology space is fraught with challenges as well as opportunities for start-ups. Given my experience in this space I can help navigate some of the not-to-obvious pitfalls related to market access.

Questions:

1. Who is going to pay for your product?
2. Is there established reimbursement from payers for your product? Will it be enough for your customers to buy and use your product?
3. How much should I charge for my product?